Rhonda Reger is a professor of management in the Haslam College of Business. She serves as Director of the Organizations & Strategy Doctoral Program in the Management Department as well as the Director of Research in the Anderson Center for Entrepreneurship & Innovation. Her current research interests include cognitive approaches to competitive and reputation dynamics, organizational identity, and non-market strategies.
Reger has an active research record in Strategic Management and Entrepreneurship. In 2009, she was an invited Senior Scholar to the Society of Entrepreneurship Scholars. Her paper (with co-authors Duriau and Pfarrer) won the Sage Best publication of the year award at Organizational Research Methods in 2007.
Reger’s current research with Anastasiya Zavyalova (Rice University), Mike Pfarrer (University of Georgia), and Timothy Hubbard (University of Georgia) on corporate reputation—“Reputation as a benefit and a burden? How stakeholders’ organizational identification affects the role of reputation following a negative event”— was recently accepted for publication in the Academy of Management Journal. This article addresses whether high reputation is a burden or asset through evaluating a sample of legislative references associated with NCAA major infractions from 1999-2009.