Lisa Fall, an associate professor in the School of Advertising and Public Relations, presented the results of a study on online learning at the 18th Annual Bollinger-Rosado Teaching and Learning Effectiveness Symposium held in October in conjunction with Embry-Riddle Aeronautical University’s Worldwide Conference in Orlando, Florida. Her paper, “To Infinity and Beyond: An Empirical Analysis of Communication Immediacy among Online Learners,” earned the Vance Mitchell top research paper award at the conference. The study examines motivation, learning strategies, and communication immediacy among military and civilian undergraduate and graduate online learners. In conducting her study, Fall collaborated with Embry-Riddle as well as two other institutions that have prominent online programs with significant military student enrollments. Lt Col Mike Angle, Commander of UT’s Air Force ROTC program, and Stephanie Kelly, a Communication Studies PhD candidate, were co-authors of the conference paper.
After earning her Ph.D. at Michigan State University in 2000, Fall joined the faculty of the University of Tennessee. She won the College of Communication & Information Outstanding Faculty Service/ Outreach Award in 2007, the Outstanding Faculty Research Award in 2006, and the Outstanding Faculty Teaching Award in 2003.
Fall, L.T. and Lubbers, C. (2010). Assessing an Expanding Niche Market: Determining How IMC Information Sources Predict Participation in Agritourism Activities among Vacation Travelers. Predictors. International Journal of Integrated Marketing Communication, Vol. 1(4): 17-28.
Fall, L.T. and Lubbers, C. (2009). Does a Generational Divide Create a Fork in the Road? A Year-Long Segmentation Analysis to Determine IMC Information Source Usefulness among Matures, Boomers, Gen X and Gen Y Vacation Travelers. International Journal of Integrated Marketing Communication, Vol. 1(2): 31-44.
Ruihley, B.J. and Fall, L.T. (2009). Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations among the College Athletics Industry. International Journal of Sport Communication, Vol. 2(4): 398-410.
Fall, L.T. and Hughes, J. (2009). Reflections of Perceptions: Measuring the Effects Public Relations Education Has on Non-majors’ Attitudes toward the Discipline. Public Relations Journal, Vol. 3(2).
Fall, L.T. and Epkins, H. (2009). The USA Extends the Welcome Mat for International Travelers: A Case Study of Post-9/11 Public Relations Campaign Strategies inside America’s Travel Industry. A Day that Changed Everything (M. Morgan, Editor). NY: Palgrave MacMillan.
Fall, L.T. (2008). Spin and Double-Speak. The International Encyclopedia of Communication. Thousand Oaks, CA: Sage Publications.
Visit the Quest Gallery at Trace, UT’s digital archive, to access publications of other Quest Scholars of the Week.