Co-Author: Michael J. Palenchar
Author info: Assistant Professor of Public Relations
Publication Date: September 2008
Publisher: SAGE Publications
Synopsis: By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization’s strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public. Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives.