Michael J. Palenchar, an assistant professor in public relations in the College of Communication and Information and co-director of the newly formed and funded Risk, Health and Crisis Communication Research Unit, was recently awarded bridge funding from the National Center for Food Protection and Defense (NCFPD), a Homeland Security Center of Excellence. Palenchar, who joined the School of Advertising and Public Relations in 2004, works on risk communication within public relations and community education programs, helping community residents better understand scientific understandings of risk and community risk perceptions to make more informed and better health, safety and environmental risk decisions. His grant with the NCFPD extends his risk research into social media, looking at opportunities and constraints in using social media in risk and crisis situations. His first book, Strategic Issues Management, with co-author Robert L. Heath, University of Houston, was published last fall.
Heath, R. L., & Palenchar, M. J. (2008). Strategic Issues Management: Organizations and Public Policy Challenges (2nd ed.). Thousand Oaks, CA: Sage.
Palenchar, M. J. (2008). Risk communication and community right to know: A public relations obligation to inform. Public Relations Journal, 2, Article 0001a.
Palenchar, M. J., & Heath, R. L. (2007). Strategic risk communication: Adding value to society. Public Relations Review, 33: 120-129.
Fitzpatrick, K., & Palenchar, M. J. (2006). Disclosing special interests: Constitutional restrictions on front groups. Journal of Public Relations Research, 18(3): 203-224.
Palenchar, M. J., & Heath, R. L. (2002). Another part of the risk communication model: Analysis of risk communication process and message content. Journal of Public Relations Research, 14(2): 127-158.
Heath, R. L., & Palenchar, M. J. (2000). Community relations and risk communications: A longitudinal study of the impact of emergency response messages. Journal of Public Relations Research, 12(2): 131-161.
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